Money

  • Customer Care About their Security and Privacy More than Ever – and so should your business

    Due to shifting attitudes and recent events, consumers care more about privacy and the security of their digital data than ever.  Businesses are wise to safeguard both their client’s data and their own data, so as to avoid the potentially devastating effects of a leak. Privacy and Security sentiment from consumers After a series of […]

  • Why Your Business Can’t Afford to Ignore Advertising in Spanish

    Research from a top marketing company shows what many businesses have come to know already – advertising in Spanish is a powerful approach. The key findings should be considered by every business. Bilingual speakers have a number of cognitive advantages over their monolingual peers, but the neurological impact of bilingualism on commercial advertisement hasn’t been […]

  • Use Promotional Items Wisely to Advertise

    Giving away promotional items with your company’s contact information printed on those items can be an effective advertising strategy for many businesses.  The key to is consider the products or services you wish to promote and what items can be given away in a cost-effective manner to achieve that objective.  It is also important to ensure that […]

  • Online Advertising for Your Small Business

    Advertising is important for small businesses these days, and online advertising can be one of the most effective methods if it is done right.  There are many different online advertising options available to small business owners, and this article is intended to help shed some light on those options. Online advertising options Google Adwords – […]

  • Using a Telephone Answering Service for your Computer Technical Support Business

    A telephone answering service can help those who own computer technical support companies run their business more efficiently and provide superior customer service. Some tech support companies deal mainly with individuals who need computer technical support repair for their home computers.  Such individuals are likely to encounter computer problems during the night/weekend times, since that […]

  • Missed Potential Client Calls Cost Law Firms Real Money: An Example

    Missing a potential client’s phone call can be quite expensive.  That fact has been discussed previously in more abstract terms.  This article will provide a more concrete example, using a law firm to illustrate the point. Imagine that a potential client is calling with a case that would earn the firm $5,000 in revenue (the […]

  • How to Avoid Wasting Your Advertising Money

    For many businesses, advertising is one of the largest expenses.  Law firms in some markets can spend upwards of $50 for a single client lead.  Roofers and plumbers can spend hundreds of dollars on advertisements in the phone book.  Billboards, TV commercials, and radio commercials easily cost hundreds if not thousands of dollars for just […]


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