Create More Effective Attorney Advertising with 24 Hour Answering Service Support
When done correctly, advertising can be a powerful tool for attorneys to find new clients. However, most advertising for attorneys has a drawback in that most people viewing the ads are not in the market for the attorney’s services. For example, a TV commercial for a law firm that handles divorce and custody cases may be seen by 10,000 people, yet only a small fraction of those people have any need for legal representation at that time. This is different from many businesses, as just about every person who watches TV is in the market for beverages, food, consumer electronics, etc. It is therefore all the more important that attorney advertising be as effective as possible.
By having a 24 virtual reception service to take calls from potential clients, attorneys have a competitive advantage. That advantage can be increased by stating in advertisements that the attorney’s office can be contacted 24 hours a day. Instead of having potential clients assume that they should wait for business hours (or seek another attorney in the mean time), the advertisements produced by attorneys with an around-the-clock answering service can invite prospective clients to call right away. Since many people seeking an attorney do so in an emergency situation, being able to handle those emergencies can help an attorney stand out in the crowded field that is our legal system.