Lighting at Your Business
Having the right lighting at your business during the dark hours of the night can improve advertising effectiveness and also reduce the risk of liability.
Lighting for advertising
Most businesses have some sort of signs to welcome the public and advertise the business. Those signs can be as simple as the business name, or more detailed signs that advertise current sales or specials. Window displays serve a similar purpose. Obviously, a sign that cannot be seen is of no use.
Just because it is night and the business is closed, it does not mean that potential customers cannot notice a properly illuminated business. Such customers can see the business at night, and may return in the morning during business hours to make a purchase. Or, they may see the business at night and visit the website. For those reasons, it is generally wise to keep signs and possibly the entire storefront lighted at night for the sake of advertising.
Lighting for security
Keeping the parking lot and similar areas of a business well lighted at night is essential for security. The cost of a burglary – even when the burglar immediately runs away after breaking a window and triggering an alarm – is certainly higher than the cost of electricity for lighting. That is especially true with modern lights that are much more efficient than the lights from the past.
Lighting for customer safety
Businesses can be liable for customer fall in the parking lot, and having proper illumination can go a long way to prevent such falls.
Businesses can also be liable for the conduct of criminals towards customers, such as a robbery in their parking lot. While the legal issue can be a complex one, it is certainly in the best interest of every business to not have its paying customers harmed in its parking lot, and lighting goes a long way to mitigate that risk.