Why Your Business Can’t Afford to Ignore Advertising in Spanish
Research from a top marketing company shows what many businesses have come to know already – advertising in Spanish is a powerful approach. The key findings should be considered by every business.
Bilingual speakers have a number of cognitive advantages over their monolingual peers, but the neurological impact of bilingualism on commercial advertisement hasn’t been explored until now. Nielsen collaborated with Univision Communications Inc. and Starcom MediaVest Group’s Multicultural Division to gauge the reactions to four ads, covering different categories that aired in both Spanish and English. . . They found that the Spanish-language version of an consistently performed as well as or outperformed its English counterpart. No English ad performed significantly better than the same ad in Spanish. . .
At the same time, advertising in Spanish can open up new business connections. For example, many businesses will join the local Hispanic Chamber of Commerce and advertise in a newsletter that it produces. The result can be networking opportunities that lead to new customers and collaborations with other local businesses.
The first step in advertising in Spanish is, of course, to create an advertisement in Spanish. Our English-Spanish translation service provides real human translation at cost-effective prices. Click here to get a free quote.