Statistics on What Happens When Potential Clients Get Voicemail Instead of a Live Person
The people at rentlinx have run a study across thousands of calls, and found that voicemail was not an effective way to handle incoming calls from prospective tenants looking to rent an apartment. The key finding:
What happens when a call goes to voice-mail? What percent of the time did the caller leave a message? What do you think? 90%? 75%? 50%? The answer is 20%. Yep, only 20% of the callers left a voice message. Why? Because when your hottest prospects (you know the renters who are qualified and ready to move ASAP) get your voice mail greeting, they simply hang up, glance back at their computer screens and call the next ad. Your competitor’s phone starts ringing, and you just lost a potential new resident.
This tells us, in no uncertain terms, that sending potential customer calls to voicemail is a great way to waste adverting money. In the case of a rental property, getting that potential tenant could have meant thousands of dollars of income over the next year. Missing that potential tenant meant that advertising money went towards nothing more than frustrating the potential tenant, who then moved on to a competitor.
Instead of missing out on 80% of potential customers, our answering service allows businesses to always have their phone answered by a real person. Advertising money is saved, customers are happy, and business is more efficient.