The Telephone is Now More Important Than Ever

The internet has revolutionized so many aspect of life, and the interactions between companies and consumers are no exceptions.  The internet has allowed businesses to reach their customers like never before, yet the importance of the telephone has not diminished.  If anything, the importance of phone contact has only increased.

An article on MarketingProfs makes a variety of important points:

A study by BIA Kelsey confirmed that inbound calls are incredibly valuable; on average, they convert to revenue 10-15 more than Web leads.

Some 70% of consumers said they backed out of a purchase when they were unable to speak to the retailer

Google released data that showed 70% of mobile searchers click to call directly from their search results to connect with a business.

The moral of the story is that if you don’t have a phone line, you’ll be turning customers away. And if you already have a phone line, make it easy for customers to get in contact with you. The phone is still a vital part for making a sale.

These results are not too surprising. The rise of the internet has seen a rise in fraud and fly-by-night “businesses” that have given consumers legitimate concern. The ability to reach a live person goes a long way to reassuring a customer that they are dealing with a reputable business. All too often, a client who is unable to get a person on the phone when calling a business will simply move on to a competitor. Our virtual reception service allows businesses of any size to have a live person answer their phones 24 hours a day, 7 days a week.

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