How to Avoid Wasting Your Advertising Money
For many businesses, advertising is one of the largest expenses. Law firms in some markets can spend upwards of $50 for a single client lead. Roofers and plumbers can spend hundreds of dollars on advertisements in the phone book. Billboards, TV commercials, and radio commercials easily cost hundreds if not thousands of dollars for just a few minutes of time.
Each potential client who attempts to contact your business can properly be thought of as having cost a portion of your advertising budget. However, the cost is even higher when you realize that missing out on that potential client can cost your business even more. A potential client for a law firm may easily be worth thousands of dollars of income for that firm. A roofer may certainly make hundreds of dollars of profit from a potential client that uses their services, and the same analysis applies to other businesses. Clearly, it is wise to avoid missing out on a potential client, especially after spending advertising money to get that potential client’s attention.
The way that that advertising money (and the potential income from the client) are wasted is when the potential client calls your business only to get voicemail, to be left on hold, or to get no answer at all. Such a potential client can be expected to move on to a competitor, rather than waiting for you. The solution to that is a virtual reception service that will answer calls from your prospective clients 24 hours a day, 7 days a week.